aparticularpath

Ask me anything

Hi. I'm Matt. This has been a place of regurgitation and frivolity (don't fret, it will continue to be) but, with any luck and a titch of effort, it will also become a place where I think, document and be more me than it has been previously. Run on sentence much?

• Creating Value vs. Optimizing Revenue

  kortina:

  Typically, the entire discussion around landing page optimization is just one about conversion rates, and all the different possible candidates to get to a conversion. Instead of this perspective, you might ask: What value does an optimized landing page generate in the first place? Ultimately, I think this optimization makes it so that people can grok what they’re signing up for better. It helps them scan the page better for relevant pieces of information. And it could make them less confused about the page they’re on.

  Lunchtime reading from Andrew Chen http://bit.ly/LtHjU

  2 years ago / 5 notes