I haven’t read this over yet, but I must say - I kinda like the new Franklin Institute identity.
The Franklin Institute is very, very dear to me in many ways. It’s kinda cool to see it get a new identity. I don’t really like that they seem to have dropped the “institute” portion, I don’t think Philadelphians will take to that either. I think the “design” is really sharp. It feels like SEED and Scientific America magazines. It’s clearly modern and meaningful. I will miss the stickers of the previous identity.
I wonder if they even give out stickers still? hmm.
now to actually read the post.
UPDATE: After reading the article and digesting the identity more… I’ve reacted as follows. This wouldn’t be SO truly disappointing if the Franklin Institute didn’t have a history. The rinconsiderate thin lines are a terrific point. The dropping of “Institute” is a straight-up CRIME! If this is the work by a designer or firm FROM Philadelphia they shouldn’t be allowed to do business any longer.
Very Unfortuante.